iLEVEL (TM) operates as a collaborative of professionals dedicated
to an advanced integrated innovation process practicing in these
areas:
human environment design & development
new product design & development
service design & development
branding strategy
innovation & new product planning strategy
human factors &design research
We execute on the following levels using our Respect (TM)
framework:
iLEVEL’s design methodology views peoples lives and businesses as carefully integrated
systems to be respected when designing new products, services, or environments. We seek
to directly connect with the people at the center of our projects and understand both their
expressed, and unexpressed, or latent needs that require additional design innovation. The
greatest opportunity to add value to these systems is found in products, services, or
environments that can simplify people's lives, or their work; create an emotional
connection; increase their efficiency as well as pleasures, and reduce costs in time or other
resources. iLEVEL seeks to reduce unnecessary system-noise in people's lives, wherever
they are in the world.
to an advanced integrated innovation process practicing in these
areas:
human environment design & development
new product design & development
service design & development
branding strategy
innovation & new product planning strategy
human factors &design research
We execute on the following levels using our Respect (TM)
framework:
- environmental design
- industrial design
- graphic design
- engineering
- rapid prototyping
- design for manufacturing & assembly (DFMA)
- failure mode effects analysis (FMEA)
- contextual inquiry/market research & evaluation/experience evaluation
- consumer opportunity exploration & discovery framework
- latent need consumer insight development & lead user collaboration
- rapid ethnography
- scenario & persona development
- human factors design (anthropometry, sensory, cognitive, social, and affective)
- legal support/intellectual property (IP) strategy (in conjunction with Gowlings IP -
Gowling Lafleur Henderson LLP)
- lifeNOISE (TM) creative-community connection platform
iLEVEL’s design methodology views peoples lives and businesses as carefully integrated
systems to be respected when designing new products, services, or environments. We seek
to directly connect with the people at the center of our projects and understand both their
expressed, and unexpressed, or latent needs that require additional design innovation. The
greatest opportunity to add value to these systems is found in products, services, or
environments that can simplify people's lives, or their work; create an emotional
connection; increase their efficiency as well as pleasures, and reduce costs in time or other
resources. iLEVEL seeks to reduce unnecessary system-noise in people's lives, wherever
they are in the world.
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connect on all levels.